That the halftime show is the next installment in 2013’s most riveting pop-cultural narrative means there are pop music fans/diva lovers/members of the Beyhive who previously did not care about the Super Bowl now do. Within this group is a visible subset of women and gay men, who aren’t necessarily among the demographics that spring to mind when you think about the Super Bowl, and football in general. That’s not to say that this is the first time that women and gay men will be tuning into the Super Bowl with interest (sports fans come in all walks of life), but that now the door is open for ignored populations wider than it has been. That this comes at a time when public discourse about and acceptance of homosexuality is at an all time high, when we’re poring over two major news stories (Manti Te’o and Chris Culliver) regarding gayness and football, is at the very least a gorgeous coincidence.