This is not a drill. Our new Community Guidelines are here.

    We recently introduced Community Labels to give everyone more control over their dashboard experience. With this new feature, you can adjust your feed to your preferred comfort level by setting the types of content you want to see. It was our first step toward a more open Tumblr. 

    Today, we’re taking the next step: We now welcome a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form).

    So, even if your creations contain nudity, mature subject matter, or sexual themes, you can now share them on Tumblr using the appropriate Community Label so that everyone remains in control of the types of content they see on their dash. 

    We have updated our Community Guidelines to reflect these changes; the rest of our content policies remain the same: We still don’t allow hate, spam, violent threats, or anything illegal, and visual depictions of sexually explicit acts remain off-limits on Tumblr (if you want to know more about that, our CEO Matt recently explained why it’s not feasible for us to safely and successfully support porn communities at this time). If you come across these types of content, please continue to report them to us.

    Similarly, if you come across content on Tumblr that doesn’t appear to be appropriately labeled, please let us know. This is how we’ll work together to create safer spaces for everyone on Tumblr, whatever their interests and needs. 

    We hope this shift creates more room for artistic expression to flourish on Tumblr while empowering each of you to craft your own experience and safely explore and discover the things you love.

    Don't cut out watermarks please

    Folks, please don't cut out my watermarks and repost as your own content. There is a super easy "reblog" button on my posts. Just use it! I will file a DCMA takedown when you do this and you'll get your account banned. Let's just play by the rules. Fair?


    Introducing: Community Labels

    As you know, art and artists make Tumblr what it is. We want everyone on Tumblr to be able to fully express themselves while also having control over what they encounter on their dashboards. That’s why we’re introducing Community Labels, an extension to your “Content you see” settings. Our ultimate goal is to create a more open Tumblr, and this is our first step in that direction. 

    As a poster and reblogger, Community Labels are your way to help your followers avoid anything they’d rather not come across on their dashboards.

    As a follower, setting your content preferences is a way to adjust your feed to your own comfort levels. 

    How does it work?

    When creating new posts (or editing old posts), you’ll see controls allowing you to label your post as unsuitable for those filtering certain content types it contains. 

    When content is labeled, it will either be hidden, blurred, or displayed normally, based on each user’s preferences.

    In your Content you see” settings, you can now choose to show, blur, or hide content that depicts the following topics:

  • Drug and alcohol addiction: Contains discussions of substance abuse or addiction experience.
  • Violence: Contains violent or graphic content similar to what you might see in an age-restricted movie.
  • Sexual themes: Contains sexually suggestive subject matter, such as erotic writing or imagery.
  • Some examples of content that would require a community label:

  • Fanart of your favorite ship engaging with each other in…a very private moment 
  • Euphoria GIFs showing Rue’s substance abuse 
  • A movie trailer depicting graphic war scenes 
  • A graphic 50 Shades of Grey edit
  • This doesn’t change our content policies: spam, hate content, and porn bots are still not welcome in the community. It’s also still important that we abide by app store rules, which means we need to make sure that mature content is only accessible to people who are old enough and have opted in to view that type of content. More information about Community Labels is available in the Help Center.

    This is an opportunity to work towards a richer, more nuanced Tumblr experience while making sure everyone who enjoys using Tumblr can do so safely. That future we mentioned above? We’re already moving towards it.


    So can we post NSFW as long as it's appropriately labeled? Asking for a friend.