“There was no revolution too be had on the internet. None at all. The idea that there ever was is false. A big fat lie.
Sure, we thought we saw revolutions start on here. We
saw people come together to fight governments, stand up to bullies,
bring attention to brutality, to show how corporations are stupid and
greedy (we did quite a bit of that last one ourselves, if you remember,
dear friends). We watched people fight for justice and against political
correctness. We watched huge battles rage. And we thought they were
exciting and important.
But we were wrong, we slowly realised. We realised
those battles were just a spectacle, a distraction from what was really
going on. Because those battles were taking place on a battlefield that
didn’t matter. On a battlefield that had no way of making a difference.
Because that’s a battlefield we don’t own, and never could. New
battlefields built just to keep us occupied.
We used to think we could own it, that we were fighting
to build communities for ourselves. That it was ours for the taking. To
stake a claim for a place we could control and belong, a fight to make
‘safe spaces’ for ourselves. It was a noble thing to think, that we were
fighting for our own spaces, but we were kidding ourselves. We never
owned these spaces, we never could. They were never ours to own, never
ours to control. Instead we watched our battles turn in to spectator
sports, our revolutions turn in to infighting. We watched our new
communities dissolve into civil wars. We watched our political activists
and community leaders become celebrity brands, our tech-utopian
visionaries bow to capital and shareholders.
Without knowing - although somehow always expecting it -
we let ourselves become nothing more than the content between adverts.
Our battles, our beliefs, our loves - nothing more than the filler
before the next ad break. We fought battles that we didn’t need to fight
- battles that ripped our solidarity apart and distracted us from the
we causes we once believed in - just to create clicks and blinks and
eyeballs for the advertising networks. We were nothing more than
squatters in a space we wanted to believe we owned, paying our rent by
giving ourselves away in the name of capital. Our revolution was a
Well, not anymore friends. This has to stop. And it will.”
(via https://pastebin.com/1bHQssPs )